Widex, founded in Denmark in 1956, has built a global reputation for delivering some of the most natural-sounding hearing aids on the market. The company’s PureSound™ technology, featured in the Widex MOMENT™ series, eliminates the artificial delays common in other devices, resulting in an authentic listening experience. As a family-owned business for decades, Widex has always prioritised innovation, leading the charge in eco-friendly rechargeable hearing aids and app-based personalisation through the Widex Moment app.

Today, the latest flagship is the Widex Allure, introduced in 2025. Featuring the next-generation W1 chip and Precision Hearing Technology, Allure elevates speech clarity while preserving environmental awareness. It includes Allure PureSound™, which improves speech intelligibility in noisy environments, and a Dynamic Feedback Controller that adapts in real time to reduce feedback without compromising sound quality. The Allure RIC RD is the first model on this platform and is also the first Widex hearing aid to support fully cloud-based fitting via Widex Compass Cloud, allowing for seamless remote adjustments.

Allure also delivers faster processing, intuitive speech enhancement with Speech Enhancer Pro, an improved environmental sound classifier, and is ready for future broadcast audio through Auracast technology.

With its dedication to natural sound and intelligent innovation, Widex continues enabling wearers to enjoy life’s moments in the most authentic way possible.

“We believe that, once you put a hearing aid on you shouldn’t have to think about it until you take it off again at night. All you should experience is a life lived, enjoyed and heard in the most natural way, while in the background, your hearing aids employ the most advanced sound engine, AI powered personalisation, and seamless integration to make it happen.”